If you walked into a restaurant but had no control over what you could order, would you go back to that restaurant? What if you turned on your television but could only watch what someone else decided you could watch? How would you like it if you couldn’t customize your phone at all – you could only use the apps and functions your carrier deemed acceptable?
Something special is trending in the marketing world. Once two separate departments, major corporations are now merging marketing and analytics together with such effectiveness that every executive is kicking themselves, wondering, “Why didn’t we do this in the first place?”
Every time I think of Big Data, I think back to my childhood and the Brothers Grimm tale, “Hansel and Gretel.” Consumers today are very much like this story: leaving trails of breadcrumbs both on and offline. Smart marketers follow those trails to decipher who we are, what we like and the behaviors we typically display. Read more